About Us

Pure N was founded in 2011 in order to develop and market products that can substantially contribute to the consumer’s health, high quality products which set new standards in their category, and based on scientific research.

Pure N believes in innovation and is committed to introduce premium products which are truly revolutionary in their essence and delivery. This will be achieved through continuous R&D, use of the finest raw materials and access to numerous suppliers and sources of information worldwide.

AXOM/3, the next generation of Omega3, is a breakthrough nutritional supplement launched by Pure N in June 2011.

AXOM/3 contains at least 70% DHA, the most crucial fatty acid amongst the omega 3 acids. DHA is derived from tuna by a natural enzymatic process, making the DHA of the highest quality with maximal absorption capabilities in the body.

DHA has many important effects on the human body:

  • Vital for brain development and protection, including memory enhancement, prevention of attention deficit disorders, prevention of dementia and more
  • Vital for proper development and functioning of sight, prevention of Macular degeneration, improvement of sight difficulties.
  • Reduces triglyceride levels in the blood and increases the good cholesterol (HDL)
  • Male fertility – research proves that it repairs DNA in sperm and thus resolves fertility problems.
  • Pregnancy and breastfeeding – critical for proper development of the fetus’ brain and sight during pregnancy as well as breastfeeding.
  • Anti-inflammatory – contains anti-inflammatory properties critical for arthritis, skin diseases (for example psoriasis), intestinal infections such as Crohn’s and Colitis. Likewise, today it is known that serious diseases such as cancer and heart disease stem from the course of infections. Prevention of infections may prevent these diseases.
  • Anti-oxidant – aids in protecting the human body from oxidation that destroys the body’s cells.